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Matt West

Design, Art Direction, Brand Strategy
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Hi, I’m Matt.

Thank you for visiting my site. I strive to keep it fresh and up to date with a selection of my latest and favorite projects.

A little about me: I’m a Nashville native with a passion for all things design. I studied Visual Communication at Pratt Institute in New York City, where I developed a deep appreciation for design thinking and its ability to solve problems, tell stories, and create meaningful experiences.

Throughout my career, I’ve worked extensively across government, startup environments, and the financial services sector, partnering with organizations of all sizes—from small design studios and mission-driven nonprofits to large institutions. Most recently, I created and led brand strategy initiatives for a $150 billion financial services firm, helping define and strengthen its brand presence during a period of significant growth and transformation. These experiences have given me the opportunity to tackle a wide range of creative challenges while developing a versatile and strategic approach to design.

Over the years, I’ve focused on continually refining my craft, exploring emerging technologies and design trends, and providing thoughtful creative direction to both designers and non-designers alike.

Design is more than my profession—it’s my lifelong passion.

Best,

Matt

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“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
— Lindon Leader

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